Founder & Director

Andrew Kelly

BEATING GOOGLE PANDA WITH THREE SOLID, WHITE-HAT GUIDELINES

EVERYONE WANTS TO BEAT THE PANDA

With every major search engine algorithm update that Google rolls out, more and more website owners are realising SEO is a dying method of traffic generation. Even more so with the recent Google Panda update that put many online marketers. Website owners are becoming increasingly desperate to beat Google Panda and keep their websites safe from any penalties. Although there have been some websites that have survived the initial updates, the sad thing about Google Panda is that no website is guaranteed to be Panda-proof. .

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CAUGHT BETWEEN A ROCK AND A HARD PLACE

Before finding ways of beating Google Panda, every website owner should know what the changes are and what Google is attempting to do with the search engine environment. A short overview of the changes Google has been implementing shows that the search engine giant is finding out ways to de-index or devalue “spammy” or low-quality websites from the search results. This information alone should help webmasters in their efforts to beat Google Panda .There has never been a major Google algorithm update that affected as many websites as Google Panda. What were once highly profitable websites, such as eHow or ezinearticles, suffered a huge slump in traffic and profits. Even many small-time website owners have given up and trashed SEO altogether.Fortunately, not all is lost and beating Google Panda is possible. The following are three solid guidelines to beating

Google Panda
and keeping websites safe from other upcoming Google algorithm changes.

BEATING GOOGLE PANDA BY ARTICLE INTERLINKING

Google is in the process of weeding out content farms that churn out tons of low-quality articles that include numerous article syndication websites. Pages of big websites like Wikipedia provide high-quality content and link to other relevant pages in the same website. What this does is create a sense of quality in the website. Websites that follow the interlinking technique of authority websites have a higher success rate in beating Google Panda.Not only does article interlinking give the impression that a website is not a content farm, the interlinking also serves a backlinking advantage. All these factors contribute to beating Google Panda effectively because it raises the quality score of a website.

BEATING GOOGLE PANDA BY WRITING FOR THE READERS

In the days before everyone worried about beating Google Panda, webmasters suggested the use of long tail keywords instead of more general keywords. Although this technique did prove its worth in the past, it’s still a spammy approach to SEO since it focuses on low-quality information. Understandably, Google is putting a handle on this and is even penalising overly keyword optimised websites or low-quality websites that focus on long tail keywords alone.The theory behind giving more weight to websites with a general topic compared to websites with more specific topics is that visitors tend to spend more time with the former because of the richness of information regarding what they are looking for. To get around this problem with the aim of beating Google Panda, webmasters should post articles on general topics regarding that keyword.

BEATING GOOGLE PANDA BY IMPROVING USER EXPERIENCE

The main key to beating Google Panda, or recovering from Panda penalties, is to improve user experience. A quality website that provides exceptional user experience will reflect on the average reader’s time on each page and the average loading time of the pages as seen from the website analytics. In addition, the use of dynamic navigation will improve user experience.Google is making major improvements in user experience for people using their SEO. As a result, Google is now becoming stricter with their quality guidelines and are actively penalising websites that do not offer quality information and optimum user experience to its readers. Beating Google Panda means websites should now be built with the aim of them becoming authority websites in their respective niches.Although beating Google Panda is more difficult with the new rules set by the search engine giant, the effort made can be worth its weight in gold because it can help websites survive the upcoming search engine algorithm updates that are sure to come.These three white-hat techniques as well as the implementation of solid on-site SEO and use of….

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