FATAL MISTAKES THAT ONLINE BUSINESSES MAKE

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    Founder & Director

    Andrew Kelly

    About Solution A Design:

    Digital Designers Putting Businesses on Top

    A digital design agency offers professional digital design services to increase creativity and technical progression of internet-based products or services sold by other companies. Digital design agencies employ highly skilled and talented programmers, designers, developers, and researchers to work on a range of digital media technologies.

    giving away a $100 online marketing coupon to new clients who sign up for a 12-month SEO packaging plan. You can find out more about our packages here, but let us help you create the perfect one for your business.

    Intrigued?

    Digital design agencies offer general services such as logo design, email marketing, web design, and micro sites. They also offer specialised services such as custom content management systems (CMS), ecommerce web design, mobile website and app development, website design, system integration services, social media marketing, and search engine optimisation. A quality digital design agency will offer various offline services like graphic, icon, and log design. about-us

    Why do you need to hire a digital design agency?

    Digital design strategies and technologies are vital to success in the online sphere. Unless you can do everything yourself, you will need skilled and talented professionals to help you. Hiring a professional digital design agency gives you the freedom to focus your energies elsewhere. You need us to turn your business into an online empire. We will turn clicks into conversions using our unique digital design skills. A successful business can’t afford to ignore the importance of digital design.

    All-in-One Benefits: What more could you want?

    The more services offered by a design agency the better. You can get everything from back-end development to digital logo design in one place. Instead of trying to manage multiple design teams, hire one that offers all the expertise you need. You will save time and money, which is something every business wants. Getting everything from one place is invaluable.

    Higher Success Rate: Open the doors of opportunity

    A digital design agency offering an all-in-one approach will increase your chances of success. They specialise in getting your business noticed and that’s exactly what you want. Knowing you have a design team that’s got your back will bring you success. A design agency with numerous experts has more resources to better serve you. These include:
    • Search Optimisation Experts
    • Key Word Strategists
    • Graphic Designers
    • Web Developers and Designers
    • Target Audience Analysts
    • Statistical Experts
    • Marketing Gurus
    • Social Media Managers
    All of this in one place? Yes, you can get all this from a single design agency – Solution A-Design. Hire a digital design agency that has the vision to make your company goals a reality. A successful online business requires epic design, and that’s what we offer at Solution A-Design. Turn your unknown website into a household name.

    Choosing the Right Digital Design Agency

    When hiring a digital design agency, there are two crucial elements to look out for. Diversity of Digital Technologies: A great digital design agency should handle a wide range of digital technologies in-house. This gives you direct control over your project. If they are missing SEO experts or an online marketing extraordinaire, your business will suffer. Exceptional Portfolios:: Having a proven track record is king in the world of online marketing. While everyone must start somewhere, choosing a digital design agency with an exceptional portfolio can be the difference between digital marketing success or failure. Ask the right questions. Do the research. You are guaranteed to find the right digital design agency for your needs if you make a calculated decision. Supplementary Services: A digital design agency, with services that go beyond your expectations, is exactly what you need. These services include training, technical support, and project warranties. A Consistent Account Manager: You need a digital design agency that will assign you reliable and consistent account manager. Someone whose sole focus is creating online success for your business is invaluable. They can handle everything from project queries to technical glitches. A digital design agency will ensure you have an account manager who cares about your business as much as you do. Following these simple tips will guarantee you online success. Choose your digital design team wisely, and you will sleep soundly. We have everything you need. Trust us to deliver your success on a silver platter.

    Key Principles to Results Driven Web Marketing

    5 Key Principles to Results Driven Web Marketing

    After visiting a number of eCommerce websites, you will notice there are many businesses that spend a lot of money creating beautiful websites that offer poor user experiences. The biggest problem with these websites is that a lot of attention was paid to aesthetics during design at the expense of the most important aspect of any business website, functionality. Like any other aspect of the business, unless the performance of the website can be measured, it is hard to justify the resources spent on creating and maintaining it.


    However, it is possible to create a good, results-oriented websites by following certain guidelines. Below are a few tips to help you.


    What do you intend to use the website for? How do you rate the design of the site your business is currently using? When coming up with any business, its role in achieving organisational objectives should always be on your mind. Some of the common answers to these questions are:


    1. . Generate leads
    2. . Increase sales
    3. . Increase the credibility of the company
    4. . oster increased customer loyalty
    5. . Reduce support costs

    Since your website will end being just one more among the many that already exist on the Internet in your niche, you should ask yourself additional questions such as, “Which opportunities are we not taking full advantage of because our website is poorly designed?” The answer to this particular question will make it clear what the real cost of having a poorly designed website is.

    Ask the following questions:


    1. . Why do people visit the site?
    2. . What do they expect to find on the website
    3. . How can the site be made more user-friendly?

    Organisations that ask these questions invariably end up with impressive results on the eCommerce front. The focus should be to look at things from the perspective of the users and this isn’t easy.

    Create a strategy for the website

    A website should be treated like an investment. To optimise the website investment, every organisation should create a sound strategy. The strategy should lay out a game plan for the site in much the same way your business plan does. Not having a site strategy is one of the most critical omissions made by webmasters. To put it plainly, if you do not know where you are headed, then any road will take you there. The website strategy should include the following elements:

    1. The main organisational objectives of the website
    2. Strategies (how the objectives will be achieved
    3. An audience profile (the characteristics of your site’s audience
    4. Audience questions
    5. Traffic source (a marketing plan for the website
    6. Competitive assessment (a list of the major competitors with similar sites)
    7. Metrics (details of how the site’s success will be measured)

    Measure the Important Metrics

    What is the website’s measurable contribution to the objectives of the organisation? Like most important tasks, the measurement of a website’s success is a science and art unique to each business. The most important parameters that can be used to track the website’s success rate are:

    1. . Time spent by visitors on the site
    2. . Pages most visited on the website
    3. . Conversion rate
    4. . Amount of traffic

    Generally, the real contribution of the website to the business is measured by a combination of the site metrics listed above, user metrics (user satisfaction, testing, and focus group), and business metrics (profit, transactions, revenues, gross margins).


    A webmaster can never be done with a website. Except for a few rare exceptions, a business website should be treated like a long-term strategic endeavour. This is because technology and the competitive environment are always changing and more importantly, user expectations are always evolving.

    An elite online internet marketing team will get the job done for you!

    The good news is that there are numerous tools available for tracking success and performance. Some website need memberships, lead generation and conversion to sales. Others simply need their service audience to expand and facilitate easier access to their information. While it takes a lot of discipline to adopt such an approach to developing a good results driven website, the potential benefit are tremendous.

    We provide low cost services to top Melbourne agencies who can white label and present as themselves. That’s how competitive we are.

    We rank as one and two on Google for “SEO consulting” and “SEO consultants”, which are the two most competitive SEO keywords out there.

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