Effectively Building Authority Sites
Many people are great at custom web design then run into a brick wall when it comes to monetising their sites. It’s easy to get frustrated and give up when no money rolls in after an extended period. With just a little knowledge, you can learn how search engines and affiliate marketing can be maximised through building authority sites. As opposed to thin or get rich quick sites, significant income streams can be developed. An authority site is one that has utility as a resource for users and grows with useful information.
Your journey toward building authority sites begins with an understanding of strong content and why people visit websites. An effective plan usually begins with a simple site that has a self-explanatory domain you expand over time. The site can be generic or have a specific niche with an emphasis on one product. The domain name should correspond to the type of site you are building. Both styles are potential money makers.
The advantage of building authority sites that have a generic nature is you can expand them as much as you want. You simply keep adding more pages and keywords that revolve around a general theme such as entertainment, health, or news.
Google favours long-term sites that have continuously evolving content and backlinks. A generic domain will help define your site and Google will see your it as important the longer it survives. An entertainment site might be filled with reviews of books, CDs, DVDs, and electronic equipment. Perhaps you eventually also want to sell pet food on your site and you create a page called “Movies About Pets”.
The other route for building authority sites is narrowing your focus to specific products. Maybe you find an unused domain about silverware and you decide to sell spoons, forks, and knives. The entire site can be dedicated to silverware, but it doesn’t mean you can’t also include pages about different types of dining or how silverware can vary throughout the world. Expanding the theme allows you to experiment with various keywords.
Start Small; Think Big
If you build a site that never grows with keywords, you can’t keep up with the competition. Chances are your niche isn’t narrow enough to attract users to your site alone. Search engines and users are continuously searching for deeper content. If your site about silverware only has five pages based on a few keywords, you won’t succeed. A site that’s been around just as long with five hundred pages and multiple keywords will get higher search rankings.
A key factor in building authority sites is SEO. Your web page titles will improve your traffic if you stick with meaningful titles instead of keyword stuffing. Stuffing is a trick frowned upon by search engines.
Keyword stuffing is the overuse of keywords on a web page without adding value to the content. It’s a form of spam that you should avoid because it could penalise your rankings. Instead, concentrate on content that adds detail to your keywords.
Strong content that matches keywords will let Google know you are serious about serving your user base. They are always looking for ways to tighten their lists so that the most content-rich sites come up first. It’s okay to let your site sit for about a year without adding content, since Google likes sites with longevity. But at some point, you will also want to be differentiated from forgotten sites with dated content.
It’s time for you to invest in a quality SEO consultancy to ensure your website writing is always on top.
Make sure that you aren’t just uploading pages with thin content to create the illusion of an expanding site. Quality has always been more ideal that quantity. Building authority sites is not about trying to trick search engines, which continue to get smarter every year. A web page with two sentences and a few big pictures isn’t going to help you be competitive unless the graphics link to something profound and you are certain it will make you money. Content that gives users and search engines what they are looking for is usually better.
An example of a strongly monetised web page would be a page filled with several paragraphs that provide useful consumer reviews of a product. That same page can have both affiliate links to a matching product as well as Google AdSense links that you can configure to match the theme of the page.
Get in touch today to find out how we can turn your online business into an authority website.