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DRAFTSMAN / 3D Rendering and Drafting for your Business

Architectural Drafting Specialists

We are SEO and drafting professionals that offer specialty services to fulfil every client’s needs. We believe in versatility and dynamic flexibility. Our highly skilled draftsmen use clients’ sketches, designs, theories, and concepts to generate 3D visualisations of their buildings or products.

How can a draftsman help you?

Draftsmen create technical drawings of your vision. 3D visualisation is a common activity for them. Often draftsmen are employed by manufacturers, mechanical seal companies, car manufacturers, and others to generate 3D renderings of their new products. They use these 3D renderings to streamline the manufacturing process and improve marketing strategies. Having a model that can be rotated in any plane makes it easier for professionals to discuss projects. They can also generate 3D renderings of buildings, allowing prospective buyers to take a walk through the space digitally. This can generate interest from prospective architects and developers who can then secure finance sooner. When it comes to marketing new products, these 3D models and renderings are very useful. Sharing a 3D rendering of a product on social media as part of a marketing campaign can generate interest and give manufacturers real-time feedback. This simplifies marketing strategies. Being able to create 3D visualisations of your products is an invaluable tool. Use it to sell your ideas, but also raise awareness of you brand and its offerings.

What is a 3D rendering?

Rendering is the calculation and manipulation of numbers into a structured format that corresponds with the image created. The video specialist can adjust everything from texture to lighting to determine the colour value and location of each pixel.

Different Types of Rendering

Experts say there are two main rendering formats. The difference lies in the speed images can be created and produced.

Real-Time Rendering

This sort of 3D modelling is mainly used in gaming, virtual reality, and hands on interactive applications. Here, the 3D models and animations must appear and adjust with lightning speed. Some of the benefits are:
  • Great Interactivity – Since it’s impossible to predict how a gamer will react to the game world, these images must be rendered in real-time, while the game is being played.
  • Speed Matters – A game or interactive online program with a bad lag time won’t survive. Industry standards dictate a minimum 18-20 frames per second.
  • Perfection Methods – Having GPUs (Graphics Processing Units) or dedicated graphics hardware will immensely improve your RTR. Prepping by pre-computing is an effective tactic used to speed up texture files and the render speed.
  • Pre-Rendering

    This is also referred to as offline rendering. If speed isn’t an issue, this type of 3D rendering service is used. The benefits of pre-rendering are:
  • Gotta Predict – You will see this type of 3D rendering with animation and special effects work. There are no surprises, so a lot more time is spent rendering individual frames. Here the visualisation and “realism” are at much higher standards.
  • Photorealism – Open-ended time-frames are used so higher levels of photorealism are achieved. Better resolution, lighting, and texture are the norm.
  • Techniques for Rendering:

    Rasterization – When you need speed, this is the technique of choice. It is often used in combination with baked lighting to reach speeds of 60 frames per second.
  • Radiosity – This technique is surface oriented and not by pixel. Surface colour stimulation is the focus here. A characteristic is brightly coloured objects bleeding to surfaces close by.
  • Raytracing – This technique deals with reflection and refraction. Pixels get more than one ray of light, and this light is shot through bounces, which result in reflection or refraction. Each pixel colour is computed based on the light path. This technique can produce better photorealism but is slower.
  • Usually Radiosity and Raytracing are used together. With a skilled digital rendering team, these techniques will harness impressive results.

    Rendering Software

  • V-Ray – This is often used with 3DS Max. The lighting tools with this render engine are advantageous.
  • Mental Ray – This render engine, when used with Autodesk Maya, is extremely versatile and quick. It is the best renderer for character images that require subsurface scattering.
  • Can I use this in my business?

    Rendering is technical, no matter how you slice it, but this doesn’t mean it can’t be interesting. Many industries can take advantage of this, such as:
  • Architectural firms
  • Real Estate Agencies
  • Manufacturers of just about any product on the market Movie studios
  • If you want an idea of what your new, ground-breaking product will look like, this type of rendering can give you a 3D model to examine and work from. Visit and give them your specifications. From 3D animations, modelling, and visualisation, to 3D rendering services, they can do it all. Call today and take your first step into a 3D generated world.